Best Email Marketing Software For Small Business

Email Marketing Software For Small Business

Compare email marketing software solutions suitable for small and medium-sized businesses with testimonials, ratings, and descriptions and find the right email marketing software for small businesses.

You want to grow your business and need email marketing software for small businesses that’s easy to use, affordable, and has features that help you convert your leads into customers, right?

That sounds easy enough, but with an overwhelming choice of email marketing tools in a rapidly changing market and email marketing provider websites all saying the same thing, it’s far from easy.

That’s why we’ve created this guide: the only email marketing software comparison that’s objective, regularly updated, and based on a massive body of surveys, tests, and data—a lot of data.

List Of 5 Best Email Marketing Software For Small Business

Nowadays, when you hear online marketing, you usually think directly of social media such as Instagram, Facebook, or Twitter. And of course, these platforms are a great way to build an online identity for your brand and spread the word about your product or service.

But still, that’s not necessarily the best way to get people to make a purchase. A clear boom in email marketing can also be seen in comparison to print advertising, i.e. direct mail, as this Google Trends Graph shows. In this article we will tell you the best email marketing software for small businesses:

ActiveCampaign

The ActiveCampaign is one of the best email marketing software for small businesses. With over 150,000+ customers, ActiveCampaign is one of the most popular email marketing software in the world today – and rightly so. Again, in our annual survey, it’s the number one tool people choose to switch to or choose as their first software.

ActiveCampaign has earned its reputation as the leading email marketing and automation tool by focusing on building a top-notch product and constantly expanding and improving it.

Over the past few years, it can be said very clearly that ActiveCampaign has clearly left the competition behind.

It’s by far the most advanced email marketing software on our list, with machine learning and predictive tools that empower marketers to work smarter and achieve higher ROI as a result.

ConvertKit

ConvertKit is an email marketing software for small businesses and companies that sell their products and services online. You can create opt-in forms, design email workflows, and analyze the pool of recipients in a dashboard. ConvertKit is specially tailored to the needs of e-commerce businesses and online content creation.

PROS

Helpful website building and subscriber-based marketing automation feature to market products and services online. The campaign design tool is user-friendly and intuitive to use.

CONS

Given the variety of features and visuals, it may take a while to get used to all of the features. The choice of email templates could be bigger.

Costs

ConvertKit is available in four pricing tiers: up to 1,000 subscribers, up to 3,000 subscribers, up to 5,000 subscribers, and over 5,000 subscribers. Pricing starts at $29 per user per month.

Mailjet

Mailjet is an SMTP-based email marketing software for small businesses of all sizes. Mailjet allows you to create email campaigns and newsletters and track campaign performance in one dashboard.

SMTP servers for marketing emails are easy to set up. Using the SMTP server speeds up email delivery, which is beneficial for time-sensitive campaigns such as limited-time offers and discounts. Mailjet is also available in German, unlike some of the other products on this list.

PROS

Mailjet’s SMTP server is easy to set up. The usage limit of the free version is sufficient to test the product.

CONS

The segmentation features could be more extensive and the customer supports faster.

Costs

The prices are graded according to the monthly email volume. The free version can send up to 200 emails per day and 6,000 emails per month. Paid plans start at $8.69 for up to 30,000 emails per month.

MailChimp

MailChimp is the most widely used email marketing solution. With MailChimp, email and advertising campaigns can be created, sent, and analyzed. Users get full visibility into campaigns, and email tracking, see success and click rates, can create custom reports, and manage subscribers and non-subscribers.

With MailChimp, email marketing campaigns can be set up to automatically send emails on certain events. Furthermore, customer lists can be segmented based on factors such as location or age. These lists can be used in targeted email campaigns.

PROS

MailChimp offers a variety of features. Due to the numerous automation functions and templates, the tool can be easily adapted.

CONS

Mailchimp does not offer affiliate marketing or SMTP messaging.

Costs

MailChimp offers a free plan for up to 2,000 contacts and 10,000 emails per month. The Essentials plan then starts at $11 per month.

Benchmark

Benchmark is an interesting option for email marketing software for small businesses looking for a well-designed and easy-to-use.

Benchmark seems to do everything pretty well and is cheap, but there’s one thing that really sets it apart from other email marketing tools – and that’s the design.

Everything from the templates to the platform itself is beautifully designed – and not only in terms of looks but also in terms of usability.

This may seem trivial to some, but it makes all the difference when it comes to understanding your data and making the right impression on your contacts.

Benchmark is a great choice for any small business that needs simple, easy-to-use email marketing and automation software.

It’s a particularly good choice for small agencies and consultancies where design is important both from an employee training perspective and to provide a good customer experience.

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